With the development of society and the advancement of technology, China has entered an era of visual images. This study examines visual literacy strategies in the interaction between generative AI and visual learning among college students within a Chinese university. The study found that the application of generative AI has the potential to have a significant impact on art and design education. Recommendations include that schools should promote the holistic development of students, taking into account gender considerations; that young and older teachers and students should be encouraged to participate in technological further education; that technology applications should be incorporated into curriculum design to improve the professional preparation of teachers and students; and that school management should approve proposed programs to adopt better learning strategies.