《国际职业教育研究》 2024年第4期 (2024/05) Pp. 13-17
With the rapid rise of the tourism and cultural and creative industries, the cultural and creative market rooted in map culture presents a bright prospect. In recent years, the variety of cultural and creative products derived from map themes has been increasing continuously, with significant improvements in quality. These products combine functionality, entertainment, and emotional appeal, attracting a broader audience. This paper analyzes the current development of map-based cultural and creative products using the “Chengdu Book of Songs Map” project as an example. It discusses the product design inspiration, market positioning, and element composition with cultural communication as the main thread. The paper also showcases the planned derivative products intended to reach a wider audience and concludes with suggestions for the development of creative cultural map products.
Keywords: Book of Songs, Chengdu, Creative Design, Map Culture