Museums in higher educational institutions are important places for cultural heritage protection, inheritance, and promotion of excellent traditional culture. They are also content providers for universities to strengthen the construction of campus culture and the construction of professional practice teaching. This article systematically introduces the educational role played by university museums in constructing a cultural education environment with university characteristics, promoting the inheritance of excellent traditional culture, cultivating national spirit, enhancing cultural self-confidence, expanding professional capabilities, enhancing humanistic literacy, and enhancing innovation capabilities. Art and design majors in colleges and universities, by jointly creating an immersive education environment, constructing cultural skills and inheriting characteristic education and teaching resources, and reforming teaching models, effectively play the educational function of the museum, promote the improvement of the quality of relevant professional talents in colleges and universities, and promote the innovative development of museums , To realize the coordinated development of university museums and art design majors.